Price My Build

Context
Standing out as a newcomer in the construction industry

With a deadline to hit the market within a month, Price My Build needed to build a brand from the ground up. I was approached to create a visual identity, social media presence, and functional website that could accept payment and quote requests, and launch to market quickly.

My contribution

Branding, Logo Design, Visual Identity, UX/Ui Design, Website build

The team

1x Brand & Product Designer

Tools

Adobe Creative Suite, Figma, Usertesting platforms

The approach
A fresh look in a rigid industry

While creating Price My Build’s brand identity, I needed to balance the tension between creating a fresh, modern brand whilst not alienating to the target audience.

The logo and brand needed to be robust enough to work across all mediums, from construction site fencing to instagram stories. Brand guidelines needed to be scalable, adaptable, and easy to apply as the business grew.

  • The negative space cut out of the ‘P’ creates the outline of a building.

  • Impactful and punchy orange to differentiate from the competition.

  • The ‘P’ works as a clean and strong stand-alone icon for use across web and social media platforms.

  • Icon also works as a outline as an alternative.

Logo development

The approach
Building an online presense

The house motif from the logo created the structure for social media posts, creating consistency across social media platforms and visual interest when in dispersed with imagery.

A royalty-free image library, and design templates, make maintenance of Price My Build’s social media presence simple.

Social Media graphics

The approach
Collaboratively wireframing the web experience

To quickly iterate through ideas and get early feedback, I ran collaborative wireframing and content sessions with the Price My Build founder.

These sessions identified which content needed to be created by the founder to ensure the website release was not delayed, and involved them in the iterative design process right from the start.

Website wireframing

The outcome
Up and running within the month

Price My Build went live within the month.

  • Simple website which allows potential customers to get their estimates in 4 simple steps

  • Payment integration for a seamless user experience

  • New brand logo, look and feel

  • Full brand and social media guidelines, with kickstarter marketing collateral

  • Social media feed established